Glad you have taken the time to know more about keratin and how it can benefit your hair.
Keratin is a protein that makes up the natural structure of hair and directly affects the strength and health of the hair. When keratin protein is added to hair care products like shampoo and conditioner, it creates long-lasting protection against damage.
What is a Keratin Treatment?
Everything started in Brazil more than 15 years ago with treatments containing formaldehyde, a strong chemical that will make the hair straight for several months. Unfortunately, there is no control over the percentage found in the many formulas available and high quantities can be harmful to your health and to your hair. Cosmetics standards recommend 0.2% formaldehyde only. Due to advanced studies and research, we can find amazing treatments with extraordinarily little use of formol like the Eternity Liss, or without it like our PIUR Professional range, which is Vegan certified, and the Luxliss Professional Cysteine range.
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It is an anti-frizz and non-smoothing treatment. it is a treatment that slowly fades away, therefore, it does not create a "regrowth effect", perfect before the summer and every change of season when the hair they go through a change, perfect for those who want to grow their hair without using brushes and a lot of hairdryers, hair tends not to break and grow.
Benefits of getting a Keratin treatment
Prevent Frizz because Keratin fills the porous gaps in strands (coarse hair) that cause frizz.
Adds Shine because of the blend of ingredients used in high-quality keratin treatments. The sum of beautiful ingredients can improve luster and leave locks shinier.
Help repair damaged hair; keratin is amazing because it not only eliminates frizz and adds gloss, but it also adds an extra layer of protection to the hair that's been damaged by chemicals such as permanent dyes, peroxides, straightening treatments, and so on.
Maintaining good hair health via keratin treatments helps prevent split ends and breakage.
Remember, always check with us if your hair is suitable for a keratin treatment and what types of keratins will be good for your hair type.