The Benefits of Keratin Treatments

Glad you have taken the time to know more about keratin and how it can benefit your hair.

So, Keratin can be found naturally in hair, skin, and nails. 90% of your hair is made from Keratin, this protein makes up the natural structure of hair and directly affects the strength and health of the hair. When keratin protein is added to hair care products like shampoo and conditioner, it creates long-lasting protection against damage.

What is a Keratin Treatment?

Everything started in Brazil more than 15 years ago with treatments containing formaldehyde, a strong chemical that will make the hair straight for several months. Unfortunately, there is no control over the percentage found in the many formulas available and high quantities can be harmful to your health and to your hair. Cosmetics standards recommend 0.2% formaldehyde only. Due to advanced studies and research, we can find amazing treatments with extraordinarily little use of chemicals like our PIUR Professional range which is Vegan certified. 

Benefits of getting a Keratin treatment

Prevent Frizz because Keratin fills the porous gaps in strands (coarse hair) that cause frizz. 

Adds Shine because of the blend of ingredients used in high-quality keratin treatments. The sum of beautiful ingredients can improve luster and leave locks shinier.

Help repair damaged hair; keratin is amazing because it not only eliminates frizz and adds gloss, but it also adds an extra layer of protection to the hair that's been damaged by chemicals such as permanent dyes, peroxides, straightening treatments, and so on.

Maintaining good hair health via keratin treatments helps prevent split ends and breakage.